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  • Dove Hair Commercial

     

    has anyone else seen this commercial??? there are a bunch of white women walking somewhere, all with blonde wigs on. and a voice that says something about "why are we chasing this one stereotype of beauty instead of embracing our own hair?" then all the women throw off their wigs and you see all different colors and textures and styles.

    what i DON'T like about this commercial is there are no women of color in it... AT ALL. i think it would've been a lot more effective if there had been some ethnicity... <_<

    what i DID like was the message.

    now i just need to make a commercial like that for us members throwing off our straight hair to reveal our beautiful natural hairstyles... maybe like for Oyin or Asha's products when they hit the big time.

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    what i DON'T like about this commercial is there are no women of color in it... AT ALL. i think it would've been a lot more effective if there had been some ethnicity...
    Look more carefully next time you see the ad. I've seen it a few times myself and in one shot a black woman wearing a blonde wig is prominently featured. I thought it was a very powerful message.

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    I saw a get-harmed-by-perm\" class=\"hrln\">black women as well. I wish they would have shown her hair when she took off the wig though.

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    yes i saw that woman. I really like that commercial. It says a lot.

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    Here's a link for the commercial:

    http://www.dove.com/real_beauty/media.asp

    I saw two, maybe three black women--one had a head shot for at least half a second--and several women of color.

    Dove is doing an entire campaign (Campaign for Real Beauty) about the issues surrounding a lot of the "Beauty Myths," and it's really impressive that they're trying to do something of this caliber--especially considering how so many companies don't.

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    really? i didn't see any, but then again it was my first time seeing the commercial. can't watch it from the website b/c i can't download on the work computer <_< so i guess i'll have to take your word for it until i get home...

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    it was a good commercial and the message was great but even it there were black women in it i didn't see their hair after they took off the wig it would have been coo to see someone throw off a wig and reveal a fro or twist

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    I too saw a black female in that commercial. They showed her very fast, but she's there. I like that commercial and the message it's trying to send out there.

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    it was a good commercial and the message was great...

    I agree. I saw the black woman with the wig on, but not without the wig...

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    ITA it would have been cool to see what she was sportin' under that blonde wig.

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    I saw the commercial and I like the message its promoting...

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    Yay for Dove! It's about time! I hope they have a massive campaign. And we need to write in, so they can target Black women also. There may be some fear on their part of addressing Black women's hair like this...

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    I saw one black woman clearly and I believe there were more. I've only seen the commercial two times though. I think the commercial is great? Maybe they'll feature more of us in the next one.

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    Nice Commercial

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    now i just need to make a commercial like that for us members throwing off our straight hair to reveal our beautiful natural hairstyles... maybe like for Oyin or Asha's products when they hit the big time.

    634437

    They haven't started showing that advert in the UK yet, but I like the above idea though.

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    I like it.

    Black women need a campaign that says we can be ourselves without the chemicals straighteners and the blonde dye as well.

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    I saw one black woman clearly and I believe there...

    i saw here too. she kind of looked like venus williams to me *giggles* i just wish i could have seen the hair afterwards.

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    I like this commerical's message. I saw a few women of color I just wish they could've showed a Black woman with a fierce fro after they took the wigs off or something.

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    I like the message too and i think it would have been a better commercial if we could see a closer look of a black woman with her natural hair

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    now i just need to make a commercial like that for us members throwing off our straight hair to reveal our beautiful natural hairstyles...
    great idea

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    I like this commercial.
    One thing i really like is the fact that it shows that whites also have their own struggle-hair issues...it not just us.

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    I like this commercial.à‚* One thing i really like is...

    That's true but the BIG difference is that white people don't perm their children's hair at 1 year old..And they don't think their natural hair is not professionnal when it's curly ..
    We do.

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    That's true but the BIG difference is that white people...

    I agree with the perm part but there are many non-black women who take their blow-dryer to their poor tresses daily in order to eliminate texture and make their hair "professional" (ie. straight).

    In my experience, for every non-black woman I've seen wearing her naturally wavy/curly hair, there is at least one woman who does that daily workout with the blow dryer. In my last gig I was shocked to see my boss come in with wavy hair a couple of times. It was a mess, but it wasn't something that Curly Girl couldn't fix.

    Re the commercial: I really dig this commercial and YES, they NEED to show a sister on there reveal some natural hair...and yeah, I'm going to be nappier-than-thou and say that the nappier the hair is, the better.

    What would really be a trip is if Dove (which I'm assuming is white-owned...insert laughing smiley here) did show different black women with different hair textures and say something about it all being "good hair."

    OOOH I can just hear black folks now: "Now they're telling us to be nappy!"

    Anyway...sounds like a letter-writing campaign is definitely in order...

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    I agree with the perm part but there are many...

    Thanks for the info in fact i work in a white environment and there are many curly girls there i have never seen them with their hair straightened...

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    yes i've had classmates that refuse to come to school with wavy hair--not professional. one girl had beautiful hair--lots of body, thick, and golden (not yellow). just a beautiful head of hair. one day i complimented her on her hair, she said it was because she didn't blowdry/flat iron her hair that day. she does it EVERYDAY.

    in ini's album she also talks about her former roommate and her love affair with the constant straightening. it's a WOMAN problem, not just a black woman problem. while we have different specifics, the general problems with the beauty ideal are the same.

    i like the commercial too. it's definitely a start. i would love to see some nappy heads. that would just be too much

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    I was so moved. I sent an email to Dove. I wanted to post it here, but I forgot to save it. I mentioned how I learned about the commercial here on Nappurality. How I cut off all my hair to be who God intended for me to be. I also included how I thought the commercial could have been improved. A black women revealing locs, twists, braids or an afro would have really made a powerful statement.

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    people are never satisfied -_-

    i like the commercial and the message it sends. even though there are black women in the commercial, i dont need to see anyone who looks exactly like me to get the point.

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    true, true

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    what i DON'T like about this commercial is there are...

    Yes, there was at least 1. ^_^

    Good message. I think there should've been a few more.

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    Forgot to add: the commercial may not include everyone but it's a starting point and that's the most important thing.

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    Look more carefully next time you see the ad. I've...

    the only thing I would have liked to see was some natural haired ladies. Than that would've been a more accruate depiction of the varieties of hair texture. But I do appreciate the message that they are trying to convey!

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